Comments on: Social Media and Commercial Real Estate

By: admin

admin — Thu, 11 Feb 2010 17:46:11 +0000

Thanks for your comment, Jason. I am certain that your early adoption of new technology has had a positive impact on your earnings. Being an innovator, or early adopter, or being one who is anywhere near the left side of the product diffusion curve certainly comes with risks and headaches, but SM trending towards the early majority.
Great to see that you are on the bus.

By: Jason G. Toll

Jason G. Toll — Thu, 11 Feb 2010 15:59:00 +0000

Kevin, Well thought out and written article. I agree that we (cre brokers) are behind the curve with social media or technology in general. I starting using ArchView GIS mapping technology in 2004 while practicing with Grubb & Ellis in Orlando to boost my industrial & land practice. Meanwhile during that same time, a few seasoned brokers in my office feared their computer and relied on the fax machine for all non verbal communications. They were unwilling to adapt to email.

Bottom line, I look forward to following you on Twitter and reading your future posts.

Regards,

Jason G. Toll @JGToll

By: admin

admin — Thu, 11 Feb 2010 01:25:07 +0000

Looking forward to reading the paper, JC. I can’t read enough about the various applications of social media in commercial real estate. Agree, approaching a social media initiative with an objective in mind, vs. flying by the seat of one’s pants or simply winging it, will produce poor results. Your questions above, and your CREOpoint.com meeting point are great places for CRE professionals to start.

By: admin

admin — Thu, 11 Feb 2010 01:18:14 +0000

Thanks, Duke. I read your work often. Please do keep the comments coming…

By: Duke Long

Duke Long — Wed, 10 Feb 2010 18:06:43 +0000

Also linked out thru my posterous!!

By: Duke Long

Duke Long — Wed, 10 Feb 2010 18:03:11 +0000

Kevin,
Ironicially you are way ahead of the curve. Great piece.

By: Why Real Estate Needs Social Networking « ideaviews.com

Why Real Estate Needs Social Networking « ideaviews.com — Wed, 10 Feb 2010 17:50:23 +0000

[...] The subject matter of this blog is targeted towards commercial real estate but I think his ideas and principles can be applied to all types of real estate. You can read his post here. [...]

By: JC Goldenstein

JC Goldenstein — Wed, 10 Feb 2010 01:47:20 +0000

Well said Kevin, this is for real – now! Your readers may be interested in learning that the Royal Institute of Chartered Surveyors, the largest CRE association in the world, has recently put out a groundbreaking research paper on the role of social media in property (available at CREOpoint.com/forum/topics/role-of-social-media-in).

I guess you’ll see CRE professionals naturally evolve from denial to dabbling in social media, to wasting their time, to finally understanding that, like everything, it’s best to start with objectives, strategies and resources to get there! I thought I’d share some of the key questions I hear CRE executives and marketers from around the world:

1. Industry leaders and some in our organization are joining the social media bandwagon to better interact with customers, what are my peers doing and why?
2. Where are the pitfalls and how do I avoid mistakes?
3. Who is talking about us and what are they saying where we are not listening?
4. What can I learn about my competitors strengths and weaknesses that will help me differentiate and get market share from them?
5. What can I find out about what makes clients or prospects tick and how can I most effectively get corresponding content?
6. How do I find the true influencers by topic and focus/manage our outreach efforts?
7. What are the best sites given that many companies are blocking social networks to decrease reputation risk and productivity loss?
8. How do I convert our social media marketing efforts into tangible results?
9. How do we cohesively tie different social media efforts of our people and fans together?
10. CREOpoint’s DNA is in social media and CRE. What does the CREOpoint team know that we should?

Hope that helps someone out there save a lot of time and aggravation… and do some serious deals.

Thanks for your views and for your continued leadership. Best, JC

JC Goldenstein
Founder and CEO
http://www.CREOpoint.com
The exclusive online meeting point for CRE decision makers worldwide